If Landmark really loved you they would give you a mantra and make you say it. Take the goddamn Tech home with you.
So, for 98% of the participants, the benefit is a fleeting perception that never precipitates into a different (transformed) Being-Doing-Having.
The short-term outcome analyses revealed that only perceived control was affected by Forum participation, and no long-term treatment effects were observed. Results suggest that claims about far-reaching positive or negative psychological effects of participation in LGATs such as the Forum may be exaggerated.
One horrifying possible reason: Enrolling others in your possibility of being X actually (statistically) reduces your chances of accomplishing your goal of being X.
Based on Lewinian goal theory in general and self-completion theory in particular, four experiments examined the implications of other people taking notice of one’s identity-related behavioral intentions … . Identity-related behavioral intentions that had been noticed by other people were translated into action less intensively than those that had been ignored (Studies 1–3). This effect was evident in the field (persistent striving over 1 week’s time; Study 1) and in the laboratory (jumping on opportunities to act; Studies 2 and 3), and it held among participants with strong but not weak commitment to the identity goal (Study 3). Study 4 showed, in addition, that when other people take notice of an individual’s identity-related behavioral intention, this gives the individual a premature sense of possessing the aspired-to identity.
The cult benefits if you do not become X. It is better for the cult if you gain the social reality of being X inside the listening and affirmation of the group. The cult supports your having a pretended identity—i.e., one that depends on the group for its reality, which is social reality.